CraftAtom is a product company in India. Small teams keep getting sold big suites, so we build software that does one job completely, and charges like it.
AttendFirst tracks attendance and leave for Indian teams. BookingDeskPro takes appointments for clinics, salons, tutors and consultants. GitMeridian is a Git client for the Mac. None of them does anything else, on purpose.
what we run
attendance and leave
appointment booking
git client for the mac
that's how we pick what to build
Most business software is sold by the module.
The software offered to a twenty-person company was designed for a two-thousand-person company, and it arrives with the price tag and the setup time to match. You buy an HR suite to sort out attendance. You buy an ERP to sort out stock. Most of it never gets opened, and the part you actually needed sits three menus deep behind the parts you didn't.
We build the other thing: one job, finished properly, at a price that makes sense for a business with ten people on the payroll.
Staff mark attendance from their own phone. GPS confirms the location, a selfie confirms the person, a QR code confirms the gate.
see how it works
attendfirst.com (opens in a new tab)Online appointment booking for clinics, salons, tutors and consultants. Customers book from a page at your-name.bookingdeskpro.com and get reminders by email, or by WhatsApp on the Paid plan.
see how it works
bookingdeskpro.com (opens in a new tab)A native Git client for the Mac. Type mrd in any repository and it opens in under a second, rendering Markdown, images and data as documents instead of walls of red and green.
see how it works
gitmeridian.com (opens in a new tab)The next product starts as someone's problem.
We choose what to build from problems people send us. A market report has never told us what to build next. If a job in your business runs on a spreadsheet and a WhatsApp group, tell us how it works today.
AttendFirst does attendance and leave. BookingDeskPro takes appointments. GitMeridian gets you from reading a change to committing it. Keeping each one focused on its job is most of the work, and it's what makes each one simple enough to learn in a morning.
Our products run on the phone already in someone's pocket or the Mac already on their desk. If a product needs a biometric reader, a card printer or a server in a cupboard before it works, we haven't finished it.
A ten-person business shouldn't pay enterprise per-seat rates, and nobody should rent a desktop app forever. AttendFirst is free for the smallest teams, and BookingDeskPro is free for a single calendar. GitMeridian is bought once.
Rotating shifts, contract staff, a clinic that takes walk-ins between bookings, a worktree an agent made two minutes ago, a README where a whole paragraph moved. Other software handles these as exceptions. We design for them from the first day.
If the software you've been quoted is three times bigger than the thing you need fixed, we'd like to hear about it. It's how we choose what to build next.